Maybe you’ll spark a rousing (engagement-building!) debate, or maybe you’ll learn a little something about customer preferences. We live in an increasingly polarized society… why not lean into that and make your followers pick a side already? Like Dominos did with their post on cheesy bread versus bread bites. It showcases your product or service without being too advertise-y and gives your fans a moment to feel proud or special.Ī post shared by Mallary Do a “This or That” poll Show what your fans and customers are doing with a regular customer-spotlight feature. When people started making hyper-specific Spotify playlists to tell a story through song titles, Wendy’s got on board. Share pics of your pup(s) in the replies! 📸 #HootsuiteLife /pZLHWfF9LQīy participating in silly trending meme formats, you can show off your brand’s sense of humor, or present your message in a fun package. To celebrate #InternationalDogDay we wanted to share this video of our #HootDogs 🐶 We miss seeing them around the office a little extra today. Now, our followers know we’re fun and like dogs. There are a trillion quirky holidays - and you may as well use them for a bit of inspiration.įor instance, here at Hootsuite HQ, our social team threw together a doggie sizzle reel for “International Dog Day.” These were then compiled into a video to offer social proof of the product’s washability, and to give fans a little shout-out.Ī post shared by GO CLEAN CO Celebrate “National Whatever Day!” Ruggable, for instance, challenged its followers simply to “make a mess” and send the videos or pictures. The challenges that tend to go viral online usually involve dance moves or eating something terrible, but you don’t have to go that far. Like how Hootsuite made a quick TikTok video to summarize the findings from a social media experiment blog post: we tried to get shadowbanned 😳 Can you believe the results?! #instagram #shadowbanned #shadowban #socialmedia This isn’t to say it should just be a copy-paste or cross-post: this is about expressing existing ideas in fresh ways. When you just share on one platform, you’re missing an opportunity to reach audiences who are following you elsewhere.
If you’ve got an amazing blog post, why not create some graphics with quotes for Instagram? Or make a video inspired by the content to share on Facebook? Writer Ashley Reese doesn’t just share her own articles - she also shares sassy comments on retweets of Megan Thee Stallion in a big hat. In other words, if a great article, pin, Tweet or Youtube video already exists out there that your audience would love, why not share it?Ĭurated content can make your brand look like it has its finger on the pulse and like you’re actually there to engage and build community, not just toot your own horn.
This could be a valuable blog post from a company in your field, expert advice from a relevant thought leader, or anything else that you think your audience will appreciate and enjoy.” Score!įind more about running a successful social media takeover with our complete guide here.Ī post shared by Everlane Share some relevant contentĪs we put it in our ultimate guide to content curation, “Curated content is content created by others that you select to share on social media.
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And it can free you from a day or week of content planning. Whether you team up with a big influencer with a large audience or a micro-influencer with a dedicated base (like Everlane did with an LA-based photographer), passing over the keys to your social account to someone with passionate fans can bring your account more engagement, sales, and followers.
#About us examples series#
Others like to do a series of Instagram Stories using the Question stickers, like congresswoman Alexandria Osacio-Cortez did with her AMA on Covid vaccines. Some people like to do an Instagram, TikTok or Facebook live stream, answering questions right from the comments in the moment.
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Pro tip: try focusing the AMA on a specific topic, with a call for questions about your latest collection, or questions about entrepreneurship. Tap into your audience’s insatiable curiosity with an “ask me anything” live stream session.
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